There are better newsletter metrics than open rate The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate. Read 5 min View this Resource
The elements of a good email newsletter Specific traits that make up great email newsletters Read 4 min View this Resource
How to beta test your newsletter Before launching the BuzzFeed News newsletter, its team beta tested the newsletter in public. Here, BuzzFeed News explains what it learned from that process. Read 7 min View this Resource
Offering a personalized email newsletter is more effective How you can personalize your newsletter to make readers engage with it more. Read 5 min View this Resource
Why testing is critical to producing good email newsletters This article offers a simple approach to gathering data and using it to improve decision-making. Read 6 min View this Resource
General ideas for doing email surveys A guide to email surveys that answers specific questions about how to acquire data about your audience. Read 6 min View this Resource