There are better newsletter metrics than open rate
The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate.
5
min
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How do I know whether the email newsletters I’m sending are effective?
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Complexity: Beginner
The elements of a good email newsletter
Specific traits that make up great email newsletters
4
min
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Complexity: Intermediate
How to beta test your newsletter
Before launching the BuzzFeed News newsletter, its team beta tested the newsletter in public. Here, BuzzFeed News explains what it learned from that process.
7
min
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Complexity: Advanced
Offering a personalized email newsletter is more effective
How you can personalize your newsletter to make readers engage with it more.
5
min
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Complexity: Intermediate
Why testing is critical to producing good email newsletters
This article offers a simple approach to gathering data and using it to improve decision-making.
6
min
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Complexity: Beginner
General ideas for doing email surveys
A guide to email surveys that answers specific questions about how to acquire data about your audience.
6
min
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