Dan Oshinsky, Revue, March 2019 Complexity: Intermediate Article Complexity Bar Graph There are better newsletter metrics than open rate The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate. Read 5 min View this Resource
Geoffrey Weg, September 2014 Complexity: Beginner Article Complexity Bar Graph The elements of a good email newsletter Specific traits that make up great email newsletters Read 4 min View this Resource
Millie Tran, BuzzFeed News, March 2015 Complexity: Intermediate Article Complexity Bar Graph How to beta test your newsletter Before launching the BuzzFeed News newsletter, its team beta tested the newsletter in public. Here, BuzzFeed News explains what it learned from that process. Read 7 min View this Resource
Tracy Clark, Reynolds Journalism Institute, March 2017 Complexity: Advanced Article Complexity Bar Graph Offering a personalized email newsletter is more effective How you can personalize your newsletter to make readers engage with it more. Read 5 min View this Resource
Tamara Power-Drutis, RJI Online, January 2017 Complexity: Intermediate Article Complexity Bar Graph Why testing is critical to producing good email newsletters This article offers a simple approach to gathering data and using it to improve decision-making. Read 6 min View this Resource
SurveyMonkey, August 2017 Complexity: Beginner Article Complexity Bar Graph General ideas for doing email surveys A guide to email surveys that answers specific questions about how to acquire data about your audience. Read 6 min View this Resource