The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate.
How do I know whether the email newsletters I’m sending are effective?
Explore this question
Specific traits that make up great email newsletters
Before launching the BuzzFeed News newsletter, its team beta tested the newsletter in public. Here, BuzzFeed News explains what it learned from that process.
How you can personalize your newsletter to make readers engage with it more.
This article offers a simple approach to gathering data and using it to improve decision-making.
A guide to email surveys that answers specific questions about how to acquire data about your audience.