There are better newsletter metrics than open rate
The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate.
5
min
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How do I know whether the email newsletters I’m sending are effective?
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The elements of a good email newsletter
Specific traits that make up great email newsletters
4
min
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How to beta test your newsletter
Before launching the BuzzFeed News newsletter, its team beta tested the newsletter in public. Here, BuzzFeed News explains what it learned from that process.
7
min
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Offering a personalized email newsletter is more effective
How you can personalize your newsletter to make readers engage with it more.
5
min
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Why testing is critical to producing good email newsletters
This article offers a simple approach to gathering data and using it to improve decision-making.
6
min
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General ideas for doing email surveys
A guide to email surveys that answers specific questions about how to acquire data about your audience.
6
min
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