Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue.
Should I start an email newsletter or not?
Explore this question
Getting started with email newsletters? This report offers an overview of the important roles email can play for newsrooms.
An email cannot be effective if you don’t know who is reading it. Before launching the newsletter, you need to know who you’re contacting, why they’ll start receiving the newsletter and why they will be interested.