Email newsletters: A primer
Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue.
2
min
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Should I start an email newsletter or not?
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Why should I be sending email newsletters?
Getting started with email newsletters? This report offers an overview of the important roles email can play for newsrooms.
50
min
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Who will read my emails? Who should I expect to read them?
An email cannot be effective if you don’t know who is reading it. Before launching the newsletter, you need to know who you’re contacting, why they’ll start receiving the newsletter and why they will be interested.
22
min
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