Better News, August 2017 Complexity: Beginner Article Complexity Bar Graph Email newsletters: A primer Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue. Read 2 min View this Resource
Charlotte Fagerlund, The London School of Economics and Political Science, January 2016 Complexity: Beginner Article Complexity Bar Graph Why should I be sending email newsletters? Getting started with email newsletters? This report offers an overview of the important roles email can play for newsrooms. Read 50 min View this Resource
Andrew Jack, Editorial Email Newsletters: The medium is not the only message, November 2016 Complexity: Beginner Article Complexity Bar Graph Who will read my emails? Who should I expect to read them? An email cannot be effective if you don’t know who is reading it. Before launching the newsletter, you need to know who you’re contacting, why they’ll start receiving the newsletter and why they will be interested. Read 22 min View this Resource