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Why readers engage, according to new data trends

Listen to an audio recording from the 2017 ONA Conference about Chartbeat’s data analysis about reader loyalty trends.

At the 2017 ONA Conference, a Chartbeat data executive shared research on where, why and how readers engage with news sources. From the types of headlines that attract readers to how often readers spend on the homepage, Chartbeat analyzed what makes audiences loyal and how loyal audiences’ habits shape over time.