Resources

THE CITY worked with a trusted messenger to create a video series that helped New Yorkers better understand the issues so they felt motivated to cast their ballot.

Public Source built a diverse, regionally representative map of Pittsburgh creators and trusted messengers to strengthen relationships and spark new opportunities for collaboration.

Factchequeado developed a course to train Latino influencers in the U.S. to recognize and counter Spanish-language dis- and misinformation and to communicate without spreading misinformation.

Adapt these ideas for hyper-local news participation from API’s Local News Summit on Civic Discourse Across Generations.

Here’s an idea to steal and adapt: Follow your audience personas to where they’re consuming content and engage with them there.

Here’s an idea to steal and adapt: Dig into community feedback to identify and bridge coverage gaps.

Here’s an idea to steal and adapt: Look at unexpected occurrences as opportunities for your projects.

Here’s an idea to steal and adapt: To find common ground, create a plan to share your organization’s goals and values.

Here’s an idea to steal and adapt: Fill critical information gaps to make your content indispensable.