Resources

Here’s an idea to steal and adapt: Flip the narrative and add solutions-oriented reporting to your coverage, rather than solely focusing on problems in your community. The solutions journalism beat can include stories about people, programs and processes working to fill gaps in equity, break down barriers and make your region a better place.

Here’s an idea to steal and adapt: Attract and serve a Spanish-speaking audience not through AI translation, but through showing respect — building capacity and being careful to ensure the information you publish is accurate, timely and culturally competent.

Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.

Here’s an idea to steal and adapt: Leverage the tools behind performance-driven change to operationalize diversity, equity and inclusion in your enterprise.

Here’s an idea to steal and adapt: If you want to build trust with your readers, you need to let them see you as more than a two-dimensional byline. The Des Moines Register created an entertainment/lifestyle newsletter – authored by a rotation of staffers, filled with personality and authenticity and focused on the things that bring joy – to help bridge the divide between newsroom and reader.

Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.​

Here’s an idea to steal and adapt: Local news sites nationwide rely too heavily on law enforcement sources, and crime stories dominate their news coverage. Gannett newsrooms committed to repairing relationships and building trust with members of marginalized communities by rethinking community justice and public safety coverage.

Here’s an idea to steal and adapt: As an independent nonprofit newsroom, move beyond philanthropy as a core strategy and begin reader revenue and community membership experiments in order to move toward sustainability.

Here’s an idea to steal and adapt: What does your target audience like…to drink? When the Vermont brewery Lawson’s Finest Liquids approached Vermont Public Radio about a craft beer in honor of the station’s award-winning narrative podcast, VPR saw an opportunity to reach new listeners.