Here’s an idea to steal and adapt: To build your opinion content, solicit responses from readers who have registered for a free account on your site. Pick the best snippets of a commenter’s ideas, creating a broader range of voices on curated discussions of local issues. Partner with a local university to foster and analyze these discussions.
Here’s an idea to steal and adapt: Accelerate digital subscription growth by encouraging reader participation and answering reader questions.
Here’s an idea to steal and adapt: If you have the expertise to cover a topic with a robust audience, consider moving beyond a “destination website,” app or videos, and try producing a podcast on that topic. And give the podcast time to grow its audience.
Here are 10 ideas to steal and adapt: From audience-focused initiatives to changing internal systems, these original case studies are the most-viewed in 2022 on BetterNews.org.
Here’s an idea to steal and adapt: To grow revenue, work within your means and do things you are passionate about. Hone in on your team’s skill sets and partner with third-party companies to monetize your content across platforms.
Here’s an idea to steal and adapt: Grow your audience and paid online subscription base by bridging significant gaps in reaching key segments, including Black readers.
Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.
Here’s an idea to steal and adapt: To grow your online audience, push your staff away from a print mindset, adjust your workflows and cut stories that used to be valued for print reasons in order to pursue digitally-successful stories.
Here’s an idea to steal and adapt: Consider reaching a national audience that cares about a topic your newsroom covers well. The national audience may not subscribe because the rest of your reporting isn’t as relevant to them. How could you get them to read, interact with, and most importantly, financially support your coverage?