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The Essentials
What are the 7 essentials?
First, focus on performance
1. Serve targeted audiences
2. Embrace platforms
3. Publish continuously
4. Use audience funnel discipline
5. Diversify revenue
6. Partner and collaborate
7. Appoint “mini-publishers”
Going beyond the essentials
News & Products
Product management
Mobile
Email newsletters
Podcasts
Storytelling formats
Video
Content verticals and franchises
Accountability journalism
Fact-checking
Data journalism
Audiences
Reaching new audiences
Loyalty and community
Comments
Newsroom analytics
Distributed content
Revenue
Live events
Subscriptions and membership
Native advertising
Foundation and donor support
Leadership
Skill development
Staffing and workflow
Diversity
Collaborative journalism
Building trust
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About us
1
min
typology of audience-focused digital metrics
Tim Griggs
,
September 2017
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