A breakdown of how the subscriber funnel works with the goal of retaining your audiences.
Building loyalty and communitySubscribe to Updates The “middle of the funnel” — building loyalty and community among your target audience — is a critically important stage of audience development. Encouraging and fostering “engagement” helps you build long-term relationships, improves connectedness between you and your audiences, and helps people in the community connect with each other. Internally, the strategies and tactics you pursue to build loyalty and community cross traditional lines among the newsroom, marketing, product and others.
Big Picture A primer on building loyalty and community
Building loyalty and community is about connecting with your target audiences — and making it easy for folks to connect with each other.
Plan Strategic considerations for building loyalty and community
Ideas on how to bridge the rural/urban community reporting divide.
The Knight Foundation shares the most significant findings from a report on the habits and interests of highly engaged podcast listeners.
Listen to an audio recording from the 2017 ONA Conference about Chartbeat’s data analysis about reader loyalty trends.
As readers looked to deepen relationships with trusted news sources after the last presidential election, 2017 became the year publishers needed to double-down on loyalty strategies, according to this perspective published by Nieman Lab.
Parse.ly CEO Sachin Kamdar discusses the most important things publishers should know about audience loyalty — including keeping a focus on the big picture and how loyalty translates into business results.
Here’s how to turn your audience into advocates—and why this strategy makes a difference for your brand.
Do Tactics to help you build loyalty and community
Here’s an idea to steal and adapt: The Sun News in Myrtle Beach produced bio videos of every member of its newsroom and posted them weekly to its social media channels to introduce a fairly new, retooled staff and build closer relationships with its audiences.
Engaged, community-motivated journalism satisfies a public-service mission and generates powerful levers for earning audience support.
Email is key to reaching individual readers and measuring the success of subscription marketing. This primer from API’s Reader Revenue Toolkit covers technical and programmatic approaches to email capture.
Here’s an idea to steal and adapt: As it expanded into the post-secondary beat, EdNC blitzed all 58 community colleges across North Carolina in one week to build relationships, surface issues, identify sources, and begin building a wholly new audience. You, too, can take the time to really get to know a targeted audience.
Engagement has become a nebulous (or meaningless) term. Here’s a definition with tactical guidance for how to bring audiences into your journalism.
Use Hearken’s 10-step guide of tips and exercises to foster a newsroom culture that embraces meaningful engagement with your audience.
A how-to guide to help journalists strengthen strategy, skills and tactics for effective community engagement.
Here’s how theSkimm used readers as ambassadors to build its audience.
Membership programs aren’t just for consumer revenue — they can also be designed as loyalty drivers.
The New York Times Reader Center aims “to make deeper reader engagement more core to its editorial processes.”
Here’s how the Financial Times met its most engaged audience’s needs with an email newsletter.
Can a chat bot be an effective way to establish a connection with readers? Nieman Lab examines one attempt by a local news organization.
The New York Times launched a redesign that resulted in a “shift from platform to reader” to focus on building reader loyalty.
NPR built a personal finance Facebook group that attracted more than 12,000 members within six months and became a community operating almost entirely without NPR’s involvement.