A resource for news innovators to learn, plan & do.

Building loyalty and community

Subscribe to Updates The “middle of the funnel” — building loyalty and community among your target audience — is a critically important stage of audience development. Encouraging and fostering “engagement” helps you build long-term relationships, improves connectedness between you and your audiences, and helps people in the community connect with each other. Internally, the strategies and tactics you pursue to build loyalty and community cross traditional lines among the newsroom, marketing, product and others.

Plan Strategic considerations for building loyalty and community

Do Tactics to help you build loyalty and community