A resource for news innovators to learn, plan & do.

Building loyalty and community

The “middle of the funnel” — building loyalty and community among your target audience — is a critically important stage of audience development. Encouraging and fostering “engagement” helps you build long-term relationships, improves connectedness between you and your audiences, and helps people in the community connect with each other. Internally, the strategies and tactics you pursue to build loyalty and community cross traditional lines among the newsroom, marketing, product and others.

Big Picture A primer on building loyalty and community

Building loyalty and community is about connecting with your target audiences — and making it easy for folks to connect with each other.

4 min
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Do Tactics to help you build loyalty and community