A resource for news innovators powered by American Press Institute


Subscribe to Updates Podcasting is an accessible way to build a new audience and keep them engaged with your newsroom. The number of Americans that listened to a podcast in the last month has nearly tripled since 2008, driven by increased use of mobile devices. But a majority of listeners hear three or fewer podcasts a week ā€” meaning quality and relevance are key to drawing and retaining listeners. The business model and analytics about listener activity are still evolving.

Big Picture What do you need to know before creating a podcast?

Great podcasts can extend reach and allow newsrooms to tell stories in new and interesting ways and connect more intimately with audiences.

3 min
Start Here

Plan Make important strategic decisions about your podcasts

Do Tactics to improve your podcasts