Use your archives and partnerships with cultural institutions to retell your community’s most fascinating stories through audio — engaging new audiences and opening doors to new sponsorship opportunities.
PodcastsSubscribe to Updates Podcasting is an accessible way to build a new audience and keep them engaged with your newsroom. The number of Americans that listened to a podcast in the last month has nearly tripled since 2008, driven by increased use of mobile devices. But a majority of listeners hear three or fewer podcasts a week — meaning quality and relevance are key to drawing and retaining listeners. The business model and analytics about listener activity are still evolving.
Big Picture What do you need to know before creating a podcast?
Great podcasts can extend reach and allow newsrooms to tell stories in new and interesting ways and connect more intimately with audiences.
Plan Make important strategic decisions about your podcasts
The Boston Globe and WBUR shared some of the toughest lessons about producing and monetizing on a daily podcast.
The Knight Foundation shares the most significant findings from a report on the habits and interests of highly engaged podcast listeners.
The format requires a different approach to monetization and different strategies to raise funds.
Producing your first podcast is not like writing your first article. To do it well, it takes a particular set of skills, creativity, a journalistic niche and an audience.
Effective podcasts are more than journalists talking. They integrate music, outside audio and other sound to captivate the listener.
High-quality podcasts aren’t created on an iPhone. But delving into news audio doesn’t have to break the bank.
Before adding audio to your newsroom, it is important to understand who listens to podcasts and why.
Do Tactics to improve your podcasts
Here’s an idea to steal and adapt: What does your target audience like…to drink? When the Vermont brewery Lawson’s Finest Liquids approached Vermont Public Radio about a craft beer in honor of the station’s award-winning narrative podcast, VPR saw an opportunity to reach new listeners.
Here’s an idea to steal and adapt: WFAE kicked off a community podcast competition that sparked hundreds of new podcast ideas, revealed issues important to the community and empowered residents of all ethnicities and backgrounds to share their stories.
Here’s an idea to steal and adapt: WFAE (Charlotte’s NPR news station) launched a daily music podcast that amplified the voices and work of the local music community.
What exists (and doesn’t) in tracking how people listen to podcasts.
A comprehensive guide to what must be purchased to launch a podcast.
A one-stop source for the platforms to know in the podcasting world.
19 tactics to try to monetize a podcast.
For people who need detailed information on how to publish and share podcasts.
A checklist to ensure you capture high quality audio.
Data-backed tips for how to create effective audio stories.
Basic tactics any podcast creator can use to ensure their podcast is being distributed.
A complicated but potentially fruitful, new way to monetize podcasts.
Listeners are engaging with more podcasts for shorter periods of time.
Technical expertise is a must.