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Funnel occasional users to habitual and paying loyalists

Subscribe to Updates Guide your audience through the stages of a “funnel:” from random/occasional use, to increasing use, to habitual use, to paying for your content/products/services – and to valuing your brand and content enough to recommend it to others. Use the same step-by-step funnel approach to maximize value you get from advertising as well as any other ways you earn revenue from users/customers. Do this through the focused use of data and analytics, technology, content and platform tactics, multiple types and approaches of “offers” and “asks,” and continuous testing.

Do Actions to close the gap