A resource for news innovators to learn, plan & do.

Drive audience growth and profitability from a “mini-publisher” perspective

Subscribe to Updates Drive growth and profitability in your chosen target audience segments and key publishing platforms by developing cross-functional “mini-publisher” teams and team leaders who use a general management perspective and strong sense of ownership and accountability to drive performance. Expand the scope of these teams’ responsibility beyond content creation, content distribution and audience development to include revenue generation, financial contribution and brand development.

Plan Understand the gaps in your news organization and how to close them

Do Actions to close the gap