A resource for news innovators to learn, plan & do.

Drive audience growth and profitability from a “mini-publisher” perspective

Drive growth and profitability in your chosen target audience segments and key publishing platforms by developing cross-functional “mini-publisher” teams and team leaders who use a general management perspective and strong sense of ownership and accountability to drive performance. Expand the scope of these teams’ responsibility beyond content creation, content distribution and audience development to include revenue generation, financial contribution and brand development.

Big Picture A primer on why you should use a "mini-publisher" perspective to drive audience growth and revenue

The competitive challenges confronting metro, local and regional news enterprises demand general management perspective and skill across the newsroom.

13 min
Start Here

Plan Understand the gaps in your news organization and how to close them

Are we missing something important?

We're always vetting and adding new resources, but the internet is vast. If you know of a resource that would be helpful for either learning or doing, let us know?

Do Actions to close the gap