Drive audience growth and profitability from a “mini-publisher” perspective
Subscribe to Updates Drive growth and profitability in your chosen target audience segments and key publishing platforms by developing cross-functional “mini-publisher” teams and team leaders who use a general management perspective and strong sense of ownership and accountability to drive performance. Expand the scope of these teams’ responsibility beyond content creation, content distribution and audience development to include revenue generation, financial contribution and brand development.Big Picture A primer on why you should use a "mini-publisher" perspective to drive audience growth and revenue
The competitive challenges confronting metro, local and regional news enterprises demand general management perspective and skill across the newsroom.
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