A resource for news innovators to learn, plan & do.

Publish on the platforms used by your targeted audiences

Subscribe to Updates Go to your audiences rather than expecting them to come to you. Take responsibility for publishing and promoting on the platforms used by each of your chosen target audiences. Do so in ways that serve their needs and interests in using each platform and take best advantage of the particular features and dynamics of the platforms themselves. In other words: Be platform optimal, not platform agnostic.

Big Picture A primer on why news organizations must publish on the platforms used by their target audiences

The target audience has gone elsewhere and other platforms increasingly control distribution, which means it’s now the responsibility of the newsroom to drive discoverability, reach and engagement.

13 min
Start Here

Plan Understand the gaps in your news organization and how to close them

Do Actions to close the gap