A resource for news innovators to learn, plan & do.

Produce and publish continuously to meet audience needs

Subscribe to Updates Organize to provide an “always on, always there” flow of digital-first content matched to the life rhythms and habits of your target audiences, their time and attention availability, and their particular moments of need, interest and problems they need solving, across the platforms they use. Put differently, publish at the convenience of your chosen audiences instead of the convenience of the newsroom and print schedule. End fruitless either/or battles between digital versus print by emphasizing digital first, print later and better.

Big Picture A primer on why news organizations must produce and publish continuously to meet audience needs

Audiences expect fresh digital news on their own schedule. Yet, too many newsrooms provide news on their own print-driven schedules.

9 min
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Plan Understand the gaps in your news organization and how to close them

Do Actions to close the gap