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The Essentials
What are the 7 essentials?
First, focus on performance
1. Serve targeted audiences
2. Embrace platforms
3. Publish continuously
4. Use audience funnel discipline
5. Diversify revenue
6. Partner and collaborate
7. Appoint “mini-publishers”
Going beyond the essentials
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Audiences
Reaching new audiences
Loyalty and community
Comments
Newsroom analytics
Distributed content
Revenue
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Subscriptions and membership
Native advertising
Foundation and donor support
Leadership
Skill development
Staffing and workflow
Diversity
Collaborative journalism
Building trust
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Kamaria Roberts
,
April 2023
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