It’s important to consider what your audience may not know, or what they think they know, to inform how you focus your storyform. “Don’t assume everything is obvious,” one source here notes. Especially with alternative storytelling, you may be attracting a younger, more mobile audience for whom this issue is brand new. Then, look for the availability of visuals and ways to emotionally connect to the audience. Finally, don’t forget to make it easy for the final piece of content to be shared.