You know you need to reach your targeted audiences where they are. But how do you decide where to distribute your content, how to test other platforms, and how to determine their effectiveness? Start here.
An arty re-casting of podcast content helped NYLA reach beyond their usual listeners and their usual digital channels. Collaboration with civic organizations provided a footprint and access to their audiences. The exhibit drew more than 13,000 visitors and introduced the news organization beyond Lithuania’s capital.
When should you consider a storytelling approach other than (or in addition to) the written word? Make decisions based on audience wants and needs, tailor to the platform and maximize opportunities to extend both reach and loyalty.