An arty re-casting of podcast content helped NYLA reach beyond their usual listeners and their usual digital channels. Collaboration with civic organizations provided a footprint and access to their audiences. The exhibit drew more than 13,000 visitors and introduced the news organization beyond Lithuania’s capital.
What story forms work best with digital audiences?What storytelling formats work best with users?
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The BBC’s research and development unit did some experimentation into alternative storytelling formats. They developed 12 prototype story formats and tested them with real users.
At ONA 2013, API held a session on on how to tell a news story without writing an article. This piece walks through how to recreate the session in your own newsroom.
The BBC’s R&D lab shares 12 story formats used for news that “aren’t legacies from print or broadcast, that try to use the affordances of digital, that have been specifically designed for news and that are re-usable across stories and genres.”
When should you consider a storytelling approach other than (or in addition to) the written word? Make decisions based on audience wants and needs, tailor to the platform and maximize opportunities to extend both reach and loyalty.