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Serve targeted audiences with targeted content

Think and act audience first. Be audience- driven across your enterprise. Identify and focus on particular, target audiences with needs, interests and problems that you can address well and derive revenue from. Use your local market knowledge, perspective and presence to serve these audiences far better than competitors. In doing this, don’t trap yourself into […]

Think and act audience first. Be audience- driven across your enterprise. Identify and focus on particular, target audiences with needs, interests and problems that you can address well and derive revenue from. Use your local market knowledge, perspective and presence to serve these audiences far better than competitors. In doing this, don’t trap yourself into serving individuals alone – don’t overlook businesses and organizations as potential content customers you can serve.