Here’s an idea to steal and adapt: Wildcaster LIVE aims to connect fans with trusted reporters.
Here’s an idea to steal and adapt: Gulf Coast Media and The Sumter Item revamped their Athlete of the Week contests to attract corporate sponsors and reader engagement.
These two newsrooms used innovative approaches to food and nostalgia to drive paid subscribers and secure newsroom funding.
Here’s an idea to steal and adapt: How to create a regional keepsake that drives revenue toward your newsroom.
From favorite diners to long-shuttered dance clubs, readers of all ages love waxing about the way things used to be. Nostalgia is a beat that can work for any newsroom.
Here’s an idea to steal and adapt: Consider your readers not just as political junkies or sports nuts, but as multi-dimensional people who love politics and are enamored with baseball (or both). When you do that, you can open readers to a wide range of different coverage they didn’t know you had.
Here’s an idea to steal and adapt: If you have the expertise to cover a topic with a robust audience, consider moving beyond a “destination website,” app or videos, and try producing a podcast on that topic. And give the podcast time to grow its audience.
Don’t attempt to create a new franchise vertical or niche site without this advice.