Big Picture default learn tagline
Plan default plan tagline
Identify your innovation gaps
Before you can “win” you need to understand your gaps in both capacity for innovation and your institutional capability to innovate.
What winning looks like
Once you’ve mastered the table stakes, there are things you can do to win. What does a winning local news enterprise look like?
Do default do tagline
Put a team in charge of enterprise wide innovation
You must have a team who manages, oversees and tracks progress toward fundamental innovation.
Partner to expand your capacity and capabilities at lower and more flexible cost
You must figure out how to collaborate – among yourselves and with others.
Embrace fast following
You must monitor innovations that emerge with an eye on quickly ‘following’ – using innovation disciplines to test whether and how what works elsewhere will or might work in your market.
Establish a budget for fundamental innovation – and use criteria to choose among competing ideas
You MUST establish a pool of money and explicitly dedicate resources to experimenting with fundamentally new and different ways of adding value to your markets and local communities
Distinguish continuous improvement from fundamental innovation
All news enterprises must continuously get better at what they do. But you also must be able to truly innovate.