3 experiments to improve engagement with news avoiders
American Press Institute,
Learn three tactical ways local newsrooms can be the conveners for their communities.
News avoidance is a complex, growing issue — and one with important implications for the sustainability of local news.
One way to navigate this dynamic is to show people they are not alone and that they can come together with fact-based information to solve problems.
This article walks you through three tactical ways local newsrooms can be the conveners for their communities: designing for human connection, designing for everyday usefulness and designing for joy, curiosity and surprise.