Adaptable revenue strategies from local independent online publishers
Kelsey Ryan, LION,In the run up to its annual awards, LION collected up 7 snapshot-size revenue case studies from its members.
The tactics range from the relatively straight forward ad inventory discounts to monetizing user-generated content, new data products, and creative agency wings.
This scatterplot of ideas is a quick look at where organizations have experimented with their revenue streams this year and what they’ve learned. This piece is particularly useful for examining where and why organizations elect different types of revenue diversification (Table Stake #5).