3 ways local news organizations are experimenting to increase paid subscriptions
Kyndell Harkness, American Press Institute,
Learn how local news organizations are using group access, bundling and topic-driven products to increase paid subscriptions.
Every news organization, from legacy to startup, is trying to figure out what combination of things helps foster the long-term relationships that get people to pay for quality journalism.
New research by the Media Insight Project finds that about 7 in 10 Americans surveyed regularly use a paid news product or service to get news, information or other media content.
News organizations across the country are competing to get consumers to choose and trust them. To understand what’s working and what challenges newsrooms continue to face, API spoke to people from The Boston Globe, The Texas Tribune, the Minnesota Star Tribune and The Seattle Times about their strategies around subscriptions and membership.