Based on his work transforming news organizations, Tim Griggs distills the essential elements of successful membership-driven news organizations. He adds a simple outline for the all-important gaps-assessment meeting for those just getting started. This outline is a good starting point for understanding the table stakes for membership-driven news organizations.
How do I diversity my revenue by testing new ideas?How do I diversity my revenue by testing new ideas?
Explore this question
Examples from major news orgs and regional outlets fill this primer on the different dimensions on designing user flows that convert, gather reader data, and generate revenue.
No single approach, even email marketing, can be the sole source of subscriber growth and consumer revenue. News organizations should connect with prospective subscribers, both on and offline with a diversified strategy. Gwen Vargo unpacks a portfolio of techniques through mini-case studies.
Peter Gray, The Wall Street Journal’s VP of Optimization, reminds publishers and mini-publishers about the simplest things that boost reader revenue. This quick read includes an outline of the WSJ’s iterative, testing process.
Email is key to reaching individual readers and measuring the success of subscription marketing. This primer from API’s Reader Revenue Toolkit covers technical and programmatic approaches to email capture.
End-of-year fundraising campaigns with foundation matches are both an art and a science, as an examination of ProPublica’s strategy reveals. Email, direct asks, and a campaign mindset helped the organization bring in more than one-third of its small dollar revenue during its December campaign.
An in-depth, quantitative study of messages, mediums, images, and subscription types demonstrates low ROI for Facebook ad spend and glimmers of promise in email subscription appeals.
This roundup of resources offers practical, step-by-step guidance and case studies for how to beef up your digital subscription business.
Kunle Campbell shared key points to encourage potential subscribers to finish the checkout process, or at the bare minimum, fork over their email address. This technical and tactical guide comes complete with screenshots outlining UX best-practices from his Facebook Local News Subscription Accelerator session.
This example shows how membership perks can make engagement an opportunity for community and conversion.
A benchmarks study by M+R that shows trends in nonprofit digital engagement and fundraising.
This quick case study unpacks how The Star Tribune used middle of the funnel tactics to achieve 30 percent growth in digital subscriptions with Facebook distribution.
Pricing is more science than art. This study shares some industry data about common pricing tactics.
This multi-section report unpacks reader motivations to subscribe.
This case study outlines how a nonprofit news organization serving Vermont grew its audience, diversified its revenue base, and secured a game-changing financial investment with an entrepreneurial approach.