A checklist for subscriber retention effortsAmy Shioji, International News Media Association,
After converting a new member or subscriber, the work of retaining them begins. Some tactics, like listening and thanking them, are simple ways to keep readers paying for news. Others require a heavier lift, like the publisher-newsroom coordination and analyzing non-payment. This resource rounds up eight options for publishers to try, with links to other resources.
The underlying motivation for all these efforts is the same:
Winning at retention requires playing the long game — focusing on proactively engaging subscribers, reading the right signals to mitigate churn, and having the patience to see the results of your efforts months, if not years, down the line.