How do I deepen engagement and loyalty with newsletters?
Lindsay Kolowich, HubSpot,This guide to email metrics is something everyone launching an email newsletter it should read. It not only details key metrics, but also explains how they are calculated and why they are worth monitoring. This resource also explains what metrics you should ignore and which metrics to track more closely depending on your goals. This resource is not news-specific, but even the sections on converting consumers are important for newsroom managers to understand as they think of how to engage their audience.