A resource for news innovators to learn, plan & do.
Complexity: Beginner
Article Complexity Bar Graph

Lessons in reducing churn and improving subscriber retention

A slew of tips on retention, including customer service specialization, value-added products, and re-engagement marketing.

Every subscriber you keep with you is one less person you need to add through marketing. Note particularly on how The New York Times is focused on the first 90 days of a subscriber’s term and what behaviors make a reader more likely to cancel.