Measuring the return on your data journalism investment
Nicolas Kayser-Bril, MediaCenter Online,All business decisions — and newsroom choices — are about making tradeoffs. What is the cost of a decision and what is the benefit, and how do they balance each other? That’s no different with data journalism. This guide walks through three key benefits a data journalism project can offer (increased audience, increased influence, commercial products) and describes how to calculate their benefit.