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Measuring the return on your data journalism investment

Develop a checklist for the benefits a data journalism project can deliver so you can decide if it is worth pursuing.

All business decisions — and newsroom choices — are about making tradeoffs. What is the cost of a decision and what is the benefit, and how do they balance each other? That’s no different with data journalism. This guide walks through three key benefits a data journalism project can offer (increased audience, increased influence, commercial products) and describes how to calculate their benefit.