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Optimizing subscription and registration UX for more revenue

Examples from major news orgs and regional outlets fill this primer on the different dimensions on designing user flows that convert, gather reader data, and generate revenue.

Registration and subscription user flows present a tempting opportunity to collect reader data. An attempted data grab, however, can cause readers to bounce.

“A basic guideline is to keep registration pages brief and simple. Publishers may be eager for personal data, but they should not ask for too much here. The more fields or tasks users must complete, the more likely they are to abandon the page.”

API’s Gwen Vargo curates straightforward examples to illustrate user design principles for copy, messages, layout, and offers that boost subscription and registration rates.

Vargo outlines how multiple seamless payment options, social sign-in, and mobile optimization boost conversion for major and regional organizations.