Audience funnel
Try these tactics to engage middle-funnel audiences
Here’s an idea to steal and adapt: Dedicate time to mapping user journeys with your staff.
10
min
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Diversifying revenue
How evergreen and nostalgia content can help inform your revenue strategy
Here’s an idea to steal and adapt: Leverage high-traffic stories to learn more about your local audiences and what they’re willing to pay for.
14
min
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Accountability journalism
Mission statement and dedicated team guide KXLY’s improved election coverage
Here’s an idea to steal and adapt: Traditional TV news stations can take an audience-centered approach to election coverage by following the lead of nonprofit and digital news outlets.
18
min
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Diversity
What Gen Z journalists want news leaders to know
Six young reporters talk workplace culture, work/life boundaries and generational differences at their news organizations.
15
min
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