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Questions to ask before you launch a membership program

Think through whether membership is right for your enterprise with four clear questions.

Learn how four news organizations worked to design their membership programs and the practical questions they answered along the way, including:

  1. Why membership?
  2. What assumptions did you make about who would support you and why?
  3. How much time are you planning for the program launch and/or redesign?
  4. What are your biggest unsolved questions and challenges?