Resources

Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.

Here’s an idea to steal and adapt: To grow your online audience, push your staff away from a print mindset, adjust your workflows and cut stories that used to be valued for print reasons in order to pursue digitally-successful stories.

Here’s an idea to steal and adapt: Consider reaching a national audience that cares about a topic your newsroom covers well. The national audience may not subscribe because the rest of your reporting isn’t as relevant to them. How could you get them to read, interact with, and most importantly, financially support your coverage?

Here’s an idea to steal and adapt: Flip the narrative and add solutions-oriented reporting to your coverage, rather than solely focusing on problems in your community. The solutions journalism beat can include stories about people, programs and processes working to fill gaps in equity, break down barriers and make your region a better place.

Here’s an idea to steal and adapt: Attract and serve a Spanish-speaking audience not through AI translation, but through showing respect — building capacity and being careful to ensure the information you publish is accurate, timely and culturally competent.

Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.

Here’s an idea to steal and adapt: Leverage the tools behind performance-driven change to operationalize diversity, equity and inclusion in your enterprise.

Here’s an idea to steal and adapt: If you want to build trust with your readers, you need to let them see you as more than a two-dimensional byline. The Des Moines Register created an entertainment/lifestyle newsletter – authored by a rotation of staffers, filled with personality and authenticity and focused on the things that bring joy – to help bridge the divide between newsroom and reader.

Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.​