Resources

Disengagement isn’t easy to recover from, but carefully reconsidering content for target audiences might help.

Here’s an idea to steal and adapt: The Henrico (Va.) Citizen added 9,000+ email subscribers and generated $34,000 in reader revenue in one year.

Here’s an idea to steal and adapt: How to create a regional keepsake that drives revenue toward your newsroom.

Community feedback led the Arizona Daily Star to reevaluate how it covers community concerns, innovating toward a more positive, solutions-oriented lens.

Launch a pop-up newsletter when you anticipate a swell in a brand-new audience to capitalize on unique news moments.

Here are 10 ideas to steal and adapt: From developing audience personas to building trust, these original case studies are the most-viewed in 2023 on BetterNews.org.

These simple newsletter tips can make a huge difference in a campaign’s success – no matter if the goal is to raise funds or develop a wider audience.

Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.

Mistakes lead to progress when it comes to engagement — just ask your peers at the Montgomery Advertiser, Dallas Morning News and Substantial Media.