Resources

Here’s an idea to steal and adapt: Use Instagram to listen to your audience, especially during a major breaking news event. Provide your readers with explainers and relevant service journalism. Let their concerns and questions guide important parts of your coverage.

Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.

Here’s an idea to steal and adapt: Use your newsroom talent and expertise to put on live events that show off your depth as an organization and offer new ways for audiences to engage with your work.

Here’s an idea to steal and adapt: Reduce your subscriber churn by focusing on three key areas: grace period, credit card management and targeted customer communication.

Here’s an idea to steal and adapt: Deepen your relationship with readers and expand your news coverage of communities with a team of freelancers, creating digital hubs and newsletters to organize and promote coverage.

Here’s an idea to steal and adapt: WFAE and La Noticia both knew that immigration issues affecting Latinos in Charlotte needed more coverage. They decided the best way to address it was together.

By centering community engagement, WFAE has identified opportunities for more ambitious journalism.

Audiences cannot be an afterthought.

In a post on American Press Institute, Stephanie Castellano details how two journalists turned to a number of creative ways to reach students and families—before and during the coronavirus pandemic.