
Digital transformation: From launching a new website to true cultural change
Learn how the Colorado Community Media’s new website allowed them to leave behind “antiquated infrastructure.”
Learn how the Colorado Community Media’s new website allowed them to leave behind “antiquated infrastructure.”
Here’s an idea to steal and adapt: To build truly meaningful engagement with underserved communities, identify and target specific audiences within those groups — as The Fayetteville Observer did with Black professional women.
As news organizations rethink their business models and diversity efforts, many are looping in more coverage for the Latinx community, which is often underserved by media outlets at a national and local level.
Here’s an idea to steal and adapt: Instead of simply extending the opportunity to be part of the opinion section, why not meet with folks and give them the tools to join the conversation?
While it’s normal to feel uncomfortable asking for funding to support your work, journalists are well-suited to be grant-seekers – ready to research and write for clarity.
Here’s an idea to steal and adapt: Find people who want to be engaged in your newsletter by using an approach that will encourage your audience to interact with you.
These two newsrooms used innovative approaches to food and nostalgia to drive paid subscribers and secure newsroom funding.
Here’s an idea to steal and adapt: Your local news organization can build stronger communities and publish more diverse reporting through mutually beneficial local partnerships.
Through systematic changes backed by data, Southern California Public Radio improved hiring and retention processes, added employee resources and more.