Resources

Here’s an idea to steal and adapt: Consider your readers not just as political junkies or sports nuts, but as multi-dimensional people who love politics and are enamored with baseball (or both). When you do that, you can open readers to a wide range of different coverage they didn’t know you had.

Here’s an idea to steal and adapt: To build your opinion content, solicit responses from readers who have registered for a free account on your site. Pick the best snippets of a commenter’s ideas, creating a broader range of voices on curated discussions of local issues. Partner with a local university to foster and analyze these discussions.

Here’s an idea to steal and adapt: Accelerate digital subscription growth by encouraging reader participation and answering reader questions.

Here’s an idea to steal and adapt: If you have the expertise to cover a topic with a robust audience, consider moving beyond a “destination website,” app or videos, and try producing a podcast on that topic. And give the podcast time to grow its audience.

Here are 10 ideas to steal and adapt: From audience-focused initiatives to changing internal systems, these original case studies are the most-viewed in 2022 on BetterNews.org.

Here’s an idea to steal and adapt: To grow revenue, work within your means and do things you are passionate about. Hone in on your team’s skill sets and partner with third-party companies to monetize your content across platforms.

Here’s an idea to steal and adapt: Grow your audience and paid online subscription base by bridging significant gaps in reaching key segments, including Black readers.

Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.

Here’s an idea to steal and adapt: To grow your online audience, push your staff away from a print mindset, adjust your workflows and cut stories that used to be valued for print reasons in order to pursue digitally-successful stories.