Diversifying revenue

Here’s an idea to steal and adapt: Identify community needs and adapt to them in your pursuit for more revenue.

Here are 10 ideas to steal and adapt: From planning live events to tackling the audience funnel, these articles and case studies are the most-viewed in 2024 on BetterNews.org.

Here’s an idea to steal and adapt: Dedicate time to mapping user journeys with your staff.

Here’s an idea to steal and adapt: Leverage high-traffic stories to learn more about your local audiences and what they’re willing to pay for.

Here’s an idea to steal and adapt: Prioritize your team’s “return-on-effort” while managing your relationships with ad buyers.

Here’s an idea to steal and adapt: When seeking sponsors and partners, consider a range of digital products and validate product ideas with audiences first.

Here are six ideas to steal and adapt, from Blue Ridge Public Radio, Boise State Public Radio, Enlace Latino NC, Texas Metro News, The Assembly NC and Vermont Public.

Even if your live event strategy isn’t a revenue play, sponsors are crucial to covering costs and supporting long-term sustainability.

Here’s an idea to steal and adapt: Build your audience with “daily briefing” emails, then leverage that audience for additional advertising and subscription revenue.

Here’s an idea to steal and adapt: The BDN Store complements the Bangor Daily News’ journalism service: fundraising, helping readers show their connection, and promoting shopping sustainably and locally.

Here’s an idea to steal and adapt: The Henrico (Va.) Citizen added 9,000+ email subscribers and generated $34,000 in reader revenue in one year.

Here are 10 ideas to steal and adapt: From developing audience personas to building trust, these original case studies are the most-viewed in 2023 on BetterNews.org.

In the digital subscription cohort for alumni of the Table Stakes Local News Transformation Program, five teams were challenged to think creatively about growing and retaining digital audiences through experimentation. In this Better News piece, each team shares the challenge it took on over the four months and highlights its biggest lessons.

Here’s an idea to steal and adapt: Create an online subscription-based platform that produces editorial content focused on amplifying positive stories within the Black community, raising awareness regarding relevant issues that affect the community at the local, state and national level.

Here’s an idea to steal and adapt: What does your target audience like…to drink? When the Vermont brewery Lawson’s Finest Liquids approached Vermont Public Radio about a craft beer in honor of the station’s award-winning narrative podcast, VPR saw an opportunity to reach new listeners.

Build a program of philanthropy to fund journalism. Digital subscriptions can pay for our daily journalism, but the deep investigative work is expensive and needs another funding source to be sustainable under our changing business model.

Here’s an idea to steal and adapt: As the COVID-19 pandemic hit advertising, The Keene Sentinel of New Hampshire used its email database to generate additional revenue through a “grocery giveaway” sweepstakes and several other initiatives that served the public.

Here’s an idea to steal and adapt: You have great reporting and writing skills. Use them to get grants and other funding for your newsroom.