Using LinkedIn to reach new audiences
Shay Totten, Metrics for News,Editor’s Note: This article summary was produced by ChatGPT, an artificial intelligence text chatbot made by the company OpenAI. The summaries were edited for style and clarity and checked for accuracy by Caitlin Dewey and Emily Ristow, of API’s Better News.
News organizations can use LinkedIn to reach new audiences by leveraging LinkedIn Live for engaging video chats, among other strategies. By hosting live discussions on relevant topics and actively promoting these events, news outlets can showcase their expertise and interact directly with viewers.
These live sessions not only attract a younger, professional demographic but also boost engagement and follower growth on the platform. Additionally, news organizations can use LinkedIn’s demographic insights to tailor their content and better understand their audience, fostering stronger connections and expanding their reach. For more details, check out the full article from Metrics for News here.