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7 tips for identifying major donors

A quick overview of tactics to improve prospecting for donors.

These tactics are an approachable list of ways to begin a major giving program, starting with the donors and audience you already have.  Among them:

  • Start with your most committed donors first and ask them to give more
  • Look for people with both wealth and affinity for the cause
  • Set and reset priorities to stay focused
  • Use informal networks to connect to potential donors