This research opens the door to understanding why people consume news and how they consume it. Thinking of these practices — “Snacking,” “Watching,” “Linking,” “Voting” — and then aligning them to the metrics you can track is a powerful way to look into the mind of your audiences. It will help you set goals more effectively and realistically. It will generally help you understand how your audiences act and why they might be inclined to become more engaged or pay.
The 16 different news consumption practices identified are: