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How do audiences consume news?

In order to analyze and make decisions based on audience behavior, first understand the ways in which people consume news.

This research opens the door to understanding why people consume news and how they consume it. Thinking of these practices — “Snacking,” “Watching,” “Linking,” “Voting” — and then aligning them to the metrics you can track is a powerful way to look into the mind of your audiences. It will help you set goals more effectively and realistically. It will generally help you understand how your audiences act and why they might be inclined to become more engaged or pay.

The 16 different news consumption practices identified are:

  1. Reading
  2. Watching
  3. Viewing
  4. Listening
  5. Checking
  6. Snacking
  7. Scanning
  8. Monitoring
  9. Searching
  10. Clicking
  11. Linking
  12. Sharing
  13. Liking
  14. Recommending
  15. Commenting
  16. Voting