Resources

Audiences cannot be an afterthought.

In a post on American Press Institute, Stephanie Castellano details how two journalists turned to a number of creative ways to reach students and families—before and during the coronavirus pandemic.

Here’s an idea to steal and adapt: KPCC-LAist used direct mail distribution to send thousands of kid-friendly mailers to L.A. families without internet to share COVID-19 resources

Transparify has changed how inewsource journalists think about reporting and writing stories.

Here’s an idea to steal and adapt: The Durango Herald partnered with several organizations to use a solutions journalism approach to covering youth suicide, a sensitive subject that the publication had received criticism for in past coverage. The approach won over the publication’s critics and improved the community conversation around the difficult topic. The paper funded its coverage through a grant from the Solutions Journalism Network.

Here’s an idea to steal and adapt: The Post and Courier in Charleston, S.C., created cross-disciplinary teams across the company — spanning the newsroom and the sales/marketing side — to launch new products in specific content areas like food, politics and real estate. The initiative resulted in nearly $900,000 in new product revenue and, in the past two years, an increase in digital subscriptions by 250 percent.

This article explores ways in which journalists can immediately start applying the research to their newsrooms—as well as the need to develop measurement strategies.

Three ways newsrooms can reorient toward getting content in front of the right audiences.

Here’s an idea to steal and adapt: The Seattle Times blended the best of its Pulitzer-winning breaking news practices into the reporting of a major enterprise project. The result was a mix of breaking news and in-depth explanatory stories that better served audiences.