Search results for: Reader Revenue

Here’s an idea to steal and adapt: Define your mission, vision and core values with staff.

Here’s an idea to steal and adapt: Build a reader rewards incentive to engage subscribers.

In this special episode, hear about memorable takeaways, including advice on planning live events, increasing revenue, engaging with communities, and forming mutually beneficial partnerships and collaborations.

Here’s an idea to steal and adapt: Identify community needs and adapt to them in your pursuit for more revenue.

Here are 10 ideas to steal and adapt: From planning live events to tackling the audience funnel, these articles and case studies are the most-viewed in 2024 on BetterNews.org.

Here’s an idea to steal and adapt: Dedicate time to mapping user journeys with your staff.

Here’s an idea to steal and adapt: Leverage high-traffic stories to learn more about your local audiences and what they’re willing to pay for.

With the right tools and partnerships, these events can build connections that last long after the election.

Here’s an idea to steal and adapt: Prioritize your team’s “return-on-effort” while managing your relationships with ad buyers.

A product mindset encourages news organizations to consider the overall user experience, including how news is delivered, accessed and consumed.

Here are six ideas to steal and adapt, from Blue Ridge Public Radio, Boise State Public Radio, Enlace Latino NC, Texas Metro News, The Assembly NC and Vermont Public.

Even if your live event strategy isn’t a revenue play, sponsors are crucial to covering costs and supporting long-term sustainability.

The guide is designed to help local newspapers build engaged digital audiences, create robust new revenue streams, and reimagine the role of print — all while continuing to produce essential journalism that serves their communities. 

Here’s an idea to steal and adapt: Build your audience with “daily briefing” emails, then leverage that audience for additional advertising and subscription revenue.

Here’s an idea to steal and adapt: Gulf Coast Media and The Sumter Item revamped their Athlete of the Week contests to attract corporate sponsors and reader engagement.

Audience engagement and growth responsibilities have traditionally fallen to teams outside the newsroom or siloed at its margins. But modern news organizations recognize their dual role in both reporting the news and ensuring it reaches its intended audiences. 

The digitization of media has fundamentally altered the economic underpinnings that once sustained print and broadcast journalism.

In this rapidly evolving digital media landscape, publishing content where your target audience already spends their time is no longer just a strategic advantage. It’s an absolute necessity.

Here’s an idea to steal and adapt: The Times Union partnered with a nearby university to build a data-rich, low-cost weather and climate product.

Here’s an idea to steal and adapt: The BDN Store complements the Bangor Daily News’ journalism service: fundraising, helping readers show their connection, and promoting shopping sustainably and locally.

Learn how the Colorado Community Media’s new website allowed them to leave behind “antiquated infrastructure.”

These two newsrooms used innovative approaches to food and nostalgia to drive paid subscribers and secure newsroom funding.

Disengagement isn’t easy to recover from, but carefully reconsidering content for target audiences might help.

Here’s an idea to steal and adapt: The Henrico (Va.) Citizen added 9,000+ email subscribers and generated $34,000 in reader revenue in one year.

Here’s an idea to steal and adapt: How to create a regional keepsake that drives revenue toward your newsroom.

Here are 10 ideas to steal and adapt: From developing audience personas to building trust, these original case studies are the most-viewed in 2023 on BetterNews.org.

Mistakes lead to progress when it comes to engagement — just ask your peers at the Montgomery Advertiser, Dallas Morning News and Substantial Media.

Here’s an idea to steal and adapt: If you want to easily gauge your audience and facilitate immediate responses and manage your relationship with your audience, use a two-way text messaging program.

Here’s an idea to steal and adapt: You have a large list of engaged subscribers for your flagship newsletter. Reader revenue is the next challenge. Here’s an example of how a focused, personalized case for support can drive results.

Here’s an idea to steal and adapt: Build trusted relationships with people who have lived without local news sources for years, by showing up for these communities, listening to them and delivering the content they most want. Make sure the coverage is for these communities, not simply about them.

Here’s an idea to steal and adapt: Create an online subscription-based platform that produces editorial content focused on amplifying positive stories within the Black community, raising awareness regarding relevant issues that affect the community at the local, state and national level.

Here are 10 ideas to steal and adapt: From audience-focused initiatives to changing internal systems, these original case studies are the most-viewed in 2022 on BetterNews.org.

Here’s an idea to steal and adapt: To grow revenue, work within your means and do things you are passionate about. Hone in on your team’s skill sets and partner with third-party companies to monetize your content across platforms.

Here’s an idea to steal and adapt: Grow your audience and paid online subscription base by bridging significant gaps in reaching key segments, including Black readers.

Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.

Here’s an idea to steal and adapt: Consider reaching a national audience that cares about a topic your newsroom covers well. The national audience may not subscribe because the rest of your reporting isn’t as relevant to them. How could you get them to read, interact with, and most importantly, financially support your coverage?

Here’s an idea to steal and adapt: Attract and serve a Spanish-speaking audience not through AI translation, but through showing respect — building capacity and being careful to ensure the information you publish is accurate, timely and culturally competent.

Here’s an idea to steal and adapt: Take a beat that your newsroom owns – in this case, the Buffalo Bills – and leverage your journalists’ expertise on the subject, paired with an appropriate platform like social video, to build reader engagement and generate sponsorships.

Here’s an idea to steal and adapt: As an independent nonprofit newsroom, move beyond philanthropy as a core strategy and begin reader revenue and community membership experiments in order to move toward sustainability.

Here’s an idea to steal and adapt: Develop a program that bundles locally produced goods from local businesses with subscription offers. For example, you can work with a local coffee roaster, purchasing 1-pound bags of coffee, at half-price, to combine with an online-only subscription or weekend print delivery and full online access.

Here’s an idea to steal and adapt: By telling and sharing stories in the Latinx community (beginning with the pandemic’s impact on people, families, businesses), you can do what good newsrooms do — reflect the communities they serve.

Build a program of philanthropy to fund journalism. Digital subscriptions can pay for our daily journalism, but the deep investigative work is expensive and needs another funding source to be sustainable under our changing business model.

Here’s an idea to steal and adapt: Use your reporting, digital, photography and video resources, and take advantage of the growing popularity of streaming platforms and mobile-friendly video. Present existing coverage in an audience-focused newscast that’s attractive to new sponsors.

Here’s an idea to steal and adapt: Use your newsroom talent and expertise to put on live events that show off your depth as an organization and offer new ways for audiences to engage with your work.

Here’s an idea to steal and adapt: Reduce your subscriber churn by focusing on three key areas: grace period, credit card management and targeted customer communication.

Here’s an idea to steal and adapt: Deepen your relationship with readers and expand your news coverage of communities with a team of freelancers, creating digital hubs and newsletters to organize and promote coverage.

Here’s an idea to steal and adapt: Choose an issue you’re already covering that’s of deep importance to your community. Go beyond the story and rally your newsroom and your viewers to make a concrete positive impact.

To hold onto loyal readers, particularly those who read the print edition, encourage them to activate their digital access to your content including the eEdition, which often has more content than your print edition.