Newsroom analytics
How do audiences consume news?
In order to analyze and make decisions based on audience behavior, first understand the ways in which people consume news.
13
min
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Newsroom analytics
Subscribe to Updates Leading news organizations track dozens of ways audience members engage with their products each day. Learn which metrics you should track, how to interpret them and how to use that data to reach new readers, learn about their news consumption habits and preferences, deepen engagement and turn occasional users into habitual and paying loyalists.Big Picture A newsroom analytics primer
Gone are the days when pageviews were a primary metric for determining success, particularly at digital news enterprises that are geographically bound.
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Plan Make important strategic decisions about your newsroom analytics
Do Tactics to improve your newsroom analytics
Newsroom analytics
Want to find time for more enterprise reporting? Dive into analytics.
Here’s an idea to steal and adapt: Analytics don’t have to clash with journalistic values. Here’s how the Buffalo News used analytics to reinforce its mission.
10
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Newsroom analytics
From print-first to audience-first: Using analytics to change the newsroom mindset
Here’s an idea to steal and adapt: What does becoming a digital newsroom mean? Here’s how the Virginian Pilot navigated that question — by shaping a new digital reporting team and making strategy decisions based on data.
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min
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Newsroom analytics
How to use analytics to identify and build a popular new beat
Here’s an idea to steal and adapt: The Virginian-Pilot used data to find a new beat topic to reach new audiences. Now, the beat is consistently one of the highest-performing in the newsroom.
7
min
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Newsroom analytics
How an impact and reach scorecard helps Carolina Public Press gut-check its journalism
Here’s an idea to steal and adapt: Carolina Public Press, a nonprofit investigative news outlet in North Carolina, created a spreadsheet to “score” each of its news stories for reach and impact — giving it the data and insight needed to improve its reporting, identify skill and capability gaps, and help its reporting reach more people and make a bigger difference.
9
min
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