Audience growth

In this special episode, hear about memorable takeaways, including advice on planning live events, increasing revenue, engaging with communities, and forming mutually beneficial partnerships and collaborations.

Here are 10 ideas to steal and adapt: From planning live events to tackling the audience funnel, these articles and case studies are the most-viewed in 2024 on BetterNews.org.

Here’s an idea to steal and adapt: Experimenting with local entertainment coverage will surprise and delight your readers — and bring joy to your staff.

Here’s an idea to steal and adapt: Leverage high-traffic stories to learn more about your local audiences and what they’re willing to pay for.

Here’s an idea to steal and adapt: Organize a series of events (with wide-ranging topics) in communities across your state to build your news organization’s relevance.

Here’s an idea to steal and adapt: Meet your target audiences in the online spaces where they’re already gathering.

Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.

Here are 10 ideas to steal and adapt: From audience-focused initiatives to changing internal systems, these original case studies are the most-viewed in 2022 on BetterNews.org.

Here’s an idea to steal and adapt: Refocus your community coverage to build trust and cultivate new, diverse audiences — growing subscriptions along the way.

Here’s an idea to steal and adapt: As a local news organization, you can solicit drawings from children and publish a special section thanking essential employees who have kept your community going throughout the pandemic. It’s a great way to provide some positive news — and generate ad revenue along the way.