As news organizations rethink their business models and diversity efforts, many are looping in more coverage for the Latinx community, which is often underserved by media outlets at a national and local level.
Here’s an idea to steal and adapt: Instead of simply extending the opportunity to be part of the opinion section, why not meet with folks and give them the tools to join the conversation?
While it’s normal to feel uncomfortable asking for funding to support your work, journalists are well-suited to be grant-seekers – ready to research and write for clarity.
Here’s an idea to steal and adapt: Find people who want to be engaged in your newsletter by using an approach that will encourage your audience to interact with you.
These two newsrooms used innovative approaches to food and nostalgia to drive paid subscribers and secure newsroom funding.
Here’s an idea to steal and adapt: Your local news organization can build stronger communities and publish more diverse reporting through mutually beneficial local partnerships.
Through systematic changes backed by data, Southern California Public Radio improved hiring and retention processes, added employee resources and more.
Here’s an idea to steal and adapt: A first impression is important, and these strategies for city guides from Knox News can help turn newcomers into lifelong subscribers.
Disengagement isn’t easy to recover from, but carefully reconsidering content for target audiences might help.