Email newsletters
There are better newsletter metrics than open rate
The New Yorker’s Dan Oshinsky outlines six different newsletter metrics to gauge success that are not open rate.
5
min
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Email newsletters
Subscribe to Updates Email is perhaps the most powerful digital connection between newsrooms and audiences. A quarter of Americans use it as their first path to news. An effective email newsletter can reach new audiences, deepen engagement, build loyal relationships and provide a sustainable revenue stream.Big Picture A primer on email newsletters
Email newsletters can serve more than one purpose. The first step is deciding which you want to pursue.
2
min
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Plan Make important strategic decisions about your email newsletters
Email newsletters
What metrics actually matter — and how does my newsletter compare?
Get beyond basic (and often flawed) open rate and click-through rates and learn to better understand your email newsletter performance and audience behavior.
60
min
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Email newsletters
How do I deepen engagement and loyalty with newsletters?
Running an effective email newsletter is the first step. What comes next requires the ability to improve outcomes based on data. The most effective newsletters use data to constantly improve (including open rates, click-through rates, shareability and other KPIs) within the frame of their purpose and audience.
17
min
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Do Tactics to improve your email newsletters
Email newsletters
Digital transformation: From launching a new website to true cultural change
Learn how the Colorado Community Media’s new website allowed them to leave behind “antiquated infrastructure.”
17
min
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Email newsletters
How KERA in Dallas used a ‘brackets’ strategy to build audience engagement
Here’s an idea to steal and adapt: Find people who want to be engaged in your newsletter by using an approach that will encourage your audience to interact with you.
10
min
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Consumer revenue
4 ways to use the funnel to grow reader revenue
Here’s an idea to steal and adapt: The Henrico (Va.) Citizen added 9,000+ email subscribers and generated $34,000 in reader revenue in one year.
22
min
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Email newsletters
How the AJC used a pop-up newsletter on a big news story to build new audience
Launch a pop-up newsletter when you anticipate a swell in a brand-new audience to capitalize on unique news moments.
16
min
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Diversifying revenue
The 10 most popular Better News case studies of 2023
Here are 10 ideas to steal and adapt: From developing audience personas to building trust, these original case studies are the most-viewed in 2023 on BetterNews.org.
9
min
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Email newsletters
Launching a newsletter? Consider these tips first.
These simple newsletter tips can make a huge difference in a campaign’s success – no matter if the goal is to raise funds or develop a wider audience.
9
min
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Audience loyalty & trust
6 takeaways from The Charlotte Observer’s mobile newsrooms
Here’s an idea to steal and adapt: A mobile newsroom offers authentic and organic opportunities to connect with historically underrepresented communities and report on them in ways we never have before.
12
min
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Email newsletters
How the San Antonio Express-News uses a streamlined process to offer numerous newsletters with room for experimentation
Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.
14
min
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Email newsletters
Try individualized appeals for lapsed subscribers
It might be easier to get the attention of lapsed newsletter subscribers who haven’t opened your newsletter in months, as opposed to newer subscribers.
3
min
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Email newsletters
Ways to drive higher engagement with email
Ideas to help you make people open, read and engage with your newsletters.
18
min
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